The marketing world is evolving. With the rise of social media, we are seeing business, fashion and art becoming more intertwined. We have sourced some interested insights into the marketing trends that can be seen happening now and going forward.
We start the countdown here and continue in Part 2 later this week.
20. Projected Publicity – Marketers turning to large-scale, low-cost and ultra viral mediums like these projected billboards.
19. Interactive Retail – Interactive shopping bags, dinosaur-themed malls and iPad menus are all examples of how retail stores are striving to differentiate themselves from other industry competitors. These brands have turned positive in-store experiences into loyal customer relationships.
18. Charitable Deviance – Charities are treading off of the beaten path to create awareness and increase funds by using shock tactics. With so many organizations to choose from, charities are vying for consumer attention by using a variety of attention-grabbing methods.
17. Wearable Tech – Earring telephones, holographic wristwear and visual hearing aids are all examples of how the fashionable and geeky can converge into a functionally chic product. Now you can find out who’s calling from your bracelet and text people via your skivvies thanks to these wearable tech innovations.
16. Brand Reversion – From princess phones to Disney couture and childish ads, it seems that consumers are on a continual quest to satisfy their childhood nostalgia. Drawing from iconic symbols like Mickey Mouse ears, many brands are tapping into people’s pasts to generate revenue.
15. On the Spot Style – As the famed ‘Sartorialist’ blog is making book deals, established brands like Club Monaco and GQ are mimicking the recent demand for “real” style. Consumers have always valued street style fashion blogs, this trend has been amplified by a surge in unique, niche fashion sites and even a celebritizing of the bloggers themselves.
14. Real-Timing – Businesses are incorporating Foursquare, Twitter and live streaming to provide participants with instant gratification. Social media has become the medium of choice by consumers who crave immediacy.
13. Modern Cubism – Cubed lighting, architecture, seating and technology are the perfect match for those valuing clean lines and an uncluttered aesthetic. The simplistic geometric shape of the cube lends itself well to modern minimalist homes as the quest for visual clarity saturates interior design and bleeds into product design, branding and many other industries.
12. Next Besting (UPDATE) – Consumers are still purchasing—regardless of the current economic state of uncertainty. While we’ve seen a lot of “next besting” since 2008, this trend continues to resurface in all industries such as fashion and technology. It seems that expensive, brand name products are taking the back seat to budget-friendly alternatives.
11. Tangible Printing – From body armor to shoes and clothing, smaller businesses are using 3D printing for creating a variety of products because lower costs have increased the accessibility of this cutting edge technology. Expect to see this increasingly mainstream concept carve a path into the homes of consumers.
To be continue…. Top 20 Marketing Trends in 2011 (part2)